The 40% Rule: What Is It? How Can It Help Us Be Better?
“The temperature is what you think it is, not what your computer thinks it is. If you think it is fourteen degrees, then it’s fourteen degrees.” In 2011, Jesse Itzler an American Entrepreneur, Co-Founder of Marquis Jet, founder of The 100 Mile Group and an owner of NBA’s Atlanta Hawks; decided to run a marathon for 24 hours straight along with six other people. Each marathon runner per team would take turns running twenty minutes legs for twenty-four hours. The night before the race, Itzler and his team flew into the marathon campsite along with their tents, supplies of foods, […]
