This Founder Shares How She’s Steering A Brand That Commits To Slow Fashion & Conscious Consumption
“To truly see a significant transformation, we will need active involvement at all levels,” admits Ayushi Bhaiya, founder, Alternative, who left the styling and celebrity fashion world to launch her own line of sustainable classics that are consciously made and responsibly worn. Alternative, as a name and as a brand, aptly captures the idea of being different from their conventional counterparts. Whether it comes to using alternative, sustainable fabrics or planet-friendly packaging, dyes, buttons and everything required to create a piece of clothing, Alternative, a sustainable fashion and lifestyle brand, promises to be the answer to your, “where can I […]
