Tag: plant protein

Turning An Indian Superfood Into A Plant-Based Meat Substitute, One Jackfruit At A Time  

As we come to grips with the need to transition towards greener, cleaner, and more sustainable ways of living, almost all areas of our lives are seeing a driving change. From the way we travel to the clothes we wear, to the way we clean our homes and how we fuel our bodies. A green transition is significantly underway. In India, the plant-based food revolution is quickly picking up steam with more and more brands coming up with innovative ways to replicate the texture and flavour of meat while being sustainable and earth-friendly. “A large portion of the population is reconsidering […]

The Star Ingredient In This Brand’s Offering is ‘Tempeh’, A Vegetarian Superfood You Should Get To Know

Finding a plant-based protein that’s good for your health and doesn’t taste like chalk is a challenge. Yes, plant protein has come a long way from paneer, but modern-day Indians are vying for more choices. And Siddharth Ramasubramanian, founder and CEO of Hello Tempayy India’s first packaged tempeh brand, is taking on this challenge head-on. “We want to win on the emotional quotient of taste as we subsequently start winning on health. And it’s pretty straightforward because the star ingredient in your meal is now high in protein, vegetarian, and uber clean.”  Before starting a plant-based brand that’s embarking on a […]