The Pink Ribbon Marks Its 27th Year In October

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The Breast Cancer Campaign (BCC), an initiative by Estee Lauder Companies, marks its 27th year, this year. It is themed around ‘#TimeToEndBreastCancer’ and features a powerful portrait series by photographer Rohan Shrestha. They aim to spotlight personal stories of real-life breast cancer survivors, influencers, and brand friends who have lent their support to this cause.

It was a vision by Evelyn H. Lauder when she co-created the iconic Pink Ribbon and started the campaign in 1992. So far, the BCC has brought together men, women and families in more than 70 countries including India, raising over $15,000 from India to support research, education, and medical services.

They are conducting an event on October 4, Yiamas, Mumbai at 4 pm.

Read more: Best Wellness Retreats In India

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