Marico Initiative Increases Productivity Of Coconut Farmers
Indian consumer goods company, Marico Ltd., is aiming to increase the overall productivity of coconut farmers, using upgraded technology. Marico’s flagship brand, Parachute, is closely associated with this cause. The firm has adopted the ‘Kalpavriksha’ initiative, which helps coconut farmers increase yield by training them in various aspects of coconut farming. According to Udayraj Prabhu, Executive VP and head- Procurement, Marico, “For any kind of farming to be self-sustaining and commercially lucrative, right knowledge should be imparted.” The Kalpavriksha programme highlights Marico’s purpose to make a difference to coconut farmers, who are important for their business. It is currently functional […]
