“Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.” This is the main focus of Seth Godin’s book Whatcha Gonna Do With That Duck? Seth Godin is an entrepreneur, best-selling author of The Purple Cow, Small Is The New Big, and Unleashing The Idea Virus, and a motivational speaker.
Type ‘Seth’ in the search bar and you’ll come across life-changing words he has written in over the past two decades. Whatcha Gonna Do With That Duck? is a collection of all his best, most entertaining blogs and speeches over the years.
Here are the 5 big ideas that we absolutely love from this book.
Move beyond the thought of perfectionism
When you are creating something, you need to remember that along with the quality it’s important to get things done. It’s okay if you aren’t completely happy with it, but it’s important to put something out there consistently. In his alt MBA course Seth emphasises how important it is to move forward with an idea every 48-72 hours even if you aren’t 100 percent happy with it.
He says that it’s the process of creating something which matters more than the perfect end product. This practice trains you to set a process that works for you and get moving with things.
Be human, be unique, and show that in your work
On many occasions Seth has talked about the importance of showcasing your uniqueness in your work. Even in this book, he has taken every opportunity to remind everyone to be different, to be bold in their own way.
He says that in order to differentiate your product or service from the rest to your existing or new customers is by providing them with something that they won’t find anywhere else. And that is only possible if you form a connection with your customers on a personal and authentic level.
Consistency is the key
It’s scientifically proven that to be good at anything you need to be consistent at it. This idea links to the first one, creating something new each day. It is important to keep doing what you do every single day, no matter what. Seth always emphasises on being consistent because it gives you the strength to make new mistakes and learn from them. He explains how consistency helps you connect with your tribe on a personal level.
Consistency also helps you to identify and overcome your fears. What are you more afraid of? Making a move and failing or not making a move at all? Once you answer this question, you set yourself up for consistency. And consistency is also how you get good at anything that you do, and Seth himself is a good example.
Look for opportunities to make your dreams a reality
Opportunities do come knocking at your door, but are you ready to seize them? Waiting for inspiration is okay till you don’t make it a habit to stall. “Waiting for inspiration is another way of saying that you’re stalling. You don’t wait for inspiration; you command it to appear.” — Seth Godin
More importantly, in this book, Seth points out the importance of making things happen instead of just waiting for something to happen. He shares tips and ways for making things happen when everything seems stagnant.
Work for making an impact not money
The way he has described this point throughout his blog (https://seths.blog/) and especially this book, he cannot stress this point enough. Yes, raking in the money is important for a business but what’s more important is to know how what you’re doing is impacting society. Knowing why you want to do something and understanding how you’re going to go about it is necessary to ensure that you’re creating a positive impact.
“The universal truth is beyond question — the only people who excel are those who have decided to do so.” – Seth Godin.
Seth talks about the importance of knowing and understanding the ‘Why’, the reason behind what you’re doing. He goes on to explain how you can use this knowledge to better your performance.
Who is this book for?
Though Whatcha Gonna Do With That Duck? is a book that is targeted at marketers and entrepreneurs, it is a must-read for anyone who wants to get their life in line. It’s a manual for anyone who is willing to work and make an impact.
It’s an essential read for anyone who is feeling stuck either in professional or personal life. But it’s highly recommended for entrepreneurs and marketers as it shares the story of how to handle customers, leadership and creativity.
Here are some pointers for all the marketers and entrepreneurs.
- It is important to realise that everything need not be perfect.
- Paying attention to the changing economy will help you make better financial and business choices.
- Choosing the right client is very important for your business to grow. Not all the clients that come to you might be right for you. It’s crucial to setup a sorting system in place as you grow.
- Everything is not going to be okay if you don’t take calculated risks and make the right choices for your business. And to do this effectively, it is important to remember that no matter how emotionally attached you are to your business while taking decisions, it’s important to view yourself as two separate parties.
This book shares many practical tips and examples to help you sail through your personal and professional life.
Where can you get it?
It’s available at major bookstores like Crossword and BookHunt. You can also order it online from Amazon or Flipkart. If you’re an online reader than the Kindle version of the book is also available.
Book Title: Whatcha Gonna Do With That Duck? by Seth Godin
Publication: Penguin Book Ltd.
Price: ₹2,300
Have a great time reading this very informative and fun book!
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